BrewDog Test New Craft Beer Prototype Range for 2012 on Willing Customers
Testing beer, there’s not a better task in the world and BrewDog have got a crate of four prototype craft beers available to order at a discount from their site, which need the approval of the only people they consider to matter – their customers.
The manufacturing of great tasting beer is the ultimate goal for BrewDog and despite their hilarious marketing campaigns, their awesomely named products and somewhat weird merchandise – great tasting craft beer is what they are predominantly known for.
The chance to sample the 2012 prototype range is an opportunity that all beer lovers need to get involved in. The four archetype products are yet to brandish official labels but are all named in true BrewDog style:
Blitz! 2.8% ABV
Prototype 17 4.9% ABV (okay, maybe this name could be a bit more creative)
Scotch Ale 7.5% ABV
Hops Kill Nazis 7.8% ABV
Trying them out on draught is an option at any of the BrewDog venues where immediate feedback is welcomed by the bar staff. Every BrewDog employee seems extremely passionate about beer – it’s basically a CV requirement! So, talking to any of them directly may just reveal which prototype is in the lead.
About BrewDog
BrewDog was founded by two boyhood friends James Watt and Martin Dickie. After launching the business in 2007 they were soon at the helm of the largest independent brewery in Scotland. They are passionate about brewing all their awesome beers naturally and are always open to customer opinion – they are even calling for patrons to provide text for their comical new beer mats.
